UWI-ROYTEC

Social Media for Business Growth

Cost: $1,650.00 per person

Overview

The Introduction to Social Media for Business course is designed to introduce entrepreneurs and business professionals to the basic tenets of social media use as a communications and marketing tool. Participants will learn the significance of the most popular social media networking sites and applications and the most successful methods of using them to leverage build a strong loyal customer base and to drive business goals.

Objectives

At the end of this course participants will be able to:

  • Identify appropriate social media networks for growing a business
  • Develop effective Social Media strategies to aid in business growth
  • Learn the most effective way of executing social media through digital media optimization

Audience

Business professionals who want to harness the power of social media marketing to create, maintain and grow an energetic community of loyal follows.

Methodology

The training approach is based on the principles of adult learning. The course models a variety of effective training methodologies, including demonstration, practice, discussion, brain-storming, role play, games, and presentation.

The use of these various methodologies in this interactive workshop ensures that all learning styles can participate and be successful in this event.

Outcomes

  • Participants have a clear understanding of the most appropriate social media networks to utilise to grow their business
  • Participants are well versed in creating effective Social Media Strategies
  • Participants are able to create engaging Social Media Campaigns
  • Participants understand how to integrate Social Media strategy into a wider digital media strategy
  • Participants can effectively manage social media advertising campaigns through a Facebook for Business Account

Materials

Seminar Workbook (will be provided).

Course Length

2 days

8 am – 4 pm

Included

  • Course Materials
  • Lunch
  • Morning break
  • Certificate

More Information

Contact and Registration

 

Contact Us

Call: (868) 225-1299
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

North Campus:
136-138 Henry Street, Port-of-Spain
 
South Campus:
Naparima College, Paradise Pasture, San Fernando

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