LaShaun Ramdin
Digital Marketing Strategist
The term Data has become something of a buzzword in business recently, and for very good reason. Data allows business owners to leverage the endless digital insights that are now available at their fingertips, and embrace the power of data-driven business intelligence to make more informed decisions that are better for business growth and evolution. This in turn can increase their profits. By understanding how to both measure and analyse your data accurately and using the right reporting tools, you will find it easier to do data-driven decision making that will help your business thrive.
One of the main reasons why data is so important in business decision making is to ensure continuous growth and consistency. Being able to analyse data allows companies to choose new business opportunities with a higher chance of success, generate a higher level of revenue, and prepare the business for future growth by more accurately predicting future trends. Using data in decision making will keep your business head in the right direction, optimize your current and future operational efforts and make it easier to produce insights that can be quickly acted upon, in the best interests of the company.
Top companies are gradually shifting their conventional decision-making process to data-driven and are getting promising results. It's high time every business realises the importance of using data while taking all their important decisions. Sooner or later, data-driven decisions are going to become the new normal.
About the Facilitator - LaShaun Ramdin
In a Digital Marketing landscape that is growing crowded daily, LaShaun Ramdin stands out as a true expert in the field.
A graduate of Google Squared Online with a distinction in Digital Marketing, LaShaun is Certified in Google Analytics, AdWords - Search, Video, Mobile and Display.
A consummate sales professional with over 16 years of experience, she understands that like sales, Digital Marketing is about building relationships and she uses that strength to deliver to her clients a tangible return on their investments.
Among her achievements is establishing Loop News as the number one Caribbean online media platform in her role as Regional Manager and helping to grow the brand across the region with sales responsibility for Barbados, Guyana, Suriname, French West Indies and Trinidad and Tobago.
35 Years of putting persons on their path to career success
Accredited by the Accreditation Council of Trinidad & Tobago (ACTT)
Leaders in developing indigenous and industry relevant programmes
Trained facilitators who are industry experts and practitioners
Data-Driven Decision-Making for Social Media Marketing
Regular Price: TT$1,450
SPECIAL OFFER: Pair with Digital Marketing Analytics for TT$2,985
Overview
Marketing has evolved. Gone are the days of gut decisions and hoping for the best. Now, we have a new weapon in our arsenal - data-driven decision making. Much of the value of social media comes from what people are sharing and how they express their preferences, but what used to be quantified by counting likes, shares, retweets, and follows has evolved into brands being able to identify what people are thinking and feeling, what's working and what's not when it comes to campaigns, and how best to engage with your audience. In this course we will explore how to read and understand the analytics to assist us in making data-driven decisions.
Outcomes
At the end of this course participants should be able to:
- Understand the native insight platforms for the following social media platforms - Facebook, Instagram and Twitter honorable mention of TikTok
- Understand the terminology of the analytics and what it means in your decision making.
- Take a measured and thoughtful approach that first allows you to understand your audience. Determine which platforms they respond to the highest.
- Improve your targeted marketing strategy for best results.
- Report your results effectively. Keep your report succinct and to the point, remembering to provide insights and analysis to the numbers.
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Digital Marketing Analytics
Regular Price: TT$1,595
SPECIAL OFFER: Pair with Data-Driven Decision-Making for Social Media Marketing for TT$2,985
Overview
Worldwide companies are realising the importance of analytics in their marketing activities, and the consensus is that integrating customer data collected from across various product lines and channels leads to an increase in sales. In this course you will learn how to optimize the use of analytics technologies and equip you with the right analytical skills, that can assist you to make better decisions, in your organization. You will also be introduced to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.
Outcomes
At the end of this course participants should be able to:
- Leverage insights from the digital marketing funnel to reach customers and enhance engagement
- Maximize reach, engagement, and conversions with optimized paid campaigns
- Measure, analyse and optimize campaigns using in-demand metrics and best practices
- Build frameworks for the successful planning and execution of campaign strategies
- Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Utilize data in decision making for agencies, organizations, or clients
- Understand approaches to visualizing data effectively
Interested? Click or Tap Here!