This programme prepares candidates for positions as Account Executives, Team Leaders, Assistants and Representatives in Marketing and Sales.
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Programme Objectives
The Diploma in Marketing and Sales Management will expose marketing staff to fundamental theories which would help them to analyze context, nature, and processes in marketing and sales operations. The programme relates to the emergence of new groups of buyers, the role of the Internet and e-Commerce, the impact of technology on product development, the role of relationship marketing, buyer behaviour, and the influence of global branding. The programme also demonstrates the application of good sales management as a way to increase revenue and profit margins and gives participants exposure to the latest tools and techniques of effective marketing planning.
This programme of study is GATE approved!
Programme Structure
This one (1) year programme of study allows graduates to carry forward nine (9) academic credits toward the UWI-ROYTEC Associate of Science Degree in Management (ADM), leading to the Bachelor of Science Degree in Business Management (BDM).
Courses Covered
- Marketing (Term 1)
- Fundamentals of Management (Term 1)
- Managing Distribution Channels (Term 2)
- Introduction to Marketing Research and Statistics (Term 2)
- Strategic Marketing Planning (Term 3)
- Fundamentals of International Marketing (Term 3)
- Practicum (Term 3)
All courses are compulsory. There are no elective courses.
Entry Requirements
A minimum of five (5) CXC passes (General Proficiency) Grades I and II (Grade III accepted from June 1998 onwards) or five (5) GCE O'Level passes, Grades A, B and C (or equivalent) including English Language and Mathematics.
Applicants may also be considered on the basis of their work experience, relevant training and educational background as deemed relevant by UWI-ROYTEC's Admissions Committee to be the equivalent of the above for the purpose of study. Applicants may be subject to an interview.
This Programme of Study is Recognised by the Accreditation Council of Trinidad and Tobago.
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In the event that there is change to or cancellation of a programme before its scheduled start date, UWI-ROYTEC will as far as is reasonably possible, advise persons prior to the commencement of classes.